Let’s start with the burning question: Why should you bother experimenting with your product and in-product experiences? Well, the answer is simple—experimentation is the secret sauce that can take your product from good to spectacular! By experimenting with something new, you get validation of your idea, and when you go a step further by testing and iterating, you get even more valuable insights into what resonates with your users and what falls flat. It’s like being a mad scientist, but without the lab coat and crazy hairdo (unless that’s your thing).

Read more: https://www.appcues.com/blog/guide-to-in-product-experimentation