A/B testing is no longer a new field. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the right one.

Google has announced that it will shut down Google Optimize in September 2023, putting an end to one of the most used A/B testing tools ever.

If you work in conversion optimization—whether at an agency, in-house, or as a consultant—you almost certainly run A/B tests, and Google Optimize sunset will probably affect your tech stack.

Read more: https://cxl.com/blog/ab-testing-tools