A/B testing stands for “Always Be Testing,” right? It should!

Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you realize “A/B testing best practices” are only a rough guideline. You never know what’s going to work with your audience until you A/B test it.

Read more: https://www.wordstream.com/blog/ws/2012/09/25/a-b-testing