With ChatGPT and BingChat, we saw LLMs approach human-level performance in everything from performance on standardized exams to generative art. However, many of these LLM-based features are new and have a lot of unknowns, hence require careful release to preserve privacy and social responsibility. While offline evaluation is suitable for early development of features, it cannot assess how model changes benefit or degrade the user experience in production.
Measuring LLM performance on user traffic in real product scenarios is essential to evaluate these human-like abilities and guarantee a safe and valuable experience to the end user.