Sequential tests are the bread and butter for any company conducting online experiments. The literature on sequential testing has developed quickly over the last 10 years, and it’s not always easy to determine which test is most suitable for the setup of your company — many of these tests are “optimal” in some sense, and most leading A/B testing companies have their own favorite.

Read more: https://engineering.atspotify.com/2023/03/choosing-sequential-testing-framework-comparisons-and-discussions/