Experimentation is simply applying the scientific principles to establish causation between changes to product and their outcomes. This topic has become more relevant in the past decade as products have become more complex and product managers have had to continually deliver incremental value. Running experiments adds a structured approach to discovering unbiased learnings and uncovering the real cause to changes in metrics, even when they are too small to be measured independently.

Read more: https://productcoalition.com/the-ultimate-guide-to-experimentation-for-product-teams-13bae40db313